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Free Example of Pet Owners Essay

The current statistic in the US for the 2009-2010 segment states that 62% of household owners own a pet of some kind, so the target market for this segment could potentially be very large. With more than one in every two households owning a pet, there will be a high demand for many products including food, grooming items, cages and houses, and play toys that the individual may want or need for their pet or pets. With this many pet owners there will be a wide variety of products, many of which may not be able to properly satisfy specific needs of certain individuals. There are many novelty pet shops with a varied selection of items, ranging from chew toys to sweaters, but there are many opportunities for new products that just have simply not hit the market as of this point. With the number of different animals one can keep as a pet, it is nearly impossible to exhaust all of the options as far as new and inventive gadgets, toys and food products are concerned.

Statistically the number of animals that are prohibited from entering the house has drastically changed. The old concepts of the animals staying outside have fallen by the wayside, even changing so drastically to the point where the animals are sleeping in the bed with their owners. There is a much larger amount of owner to pet intimacy in the modern day, giving way too many more novelty items for pets so the owner can feel as if their pet is part of the family rather than just a household animal.

During 2009, pet owners were recorded to have spent upwards of 45 billion dollars on their pet or pets, this figure would include the majority of pet needs and wants, such as food, housing, and novelty items. This figure shows the overall spending of the target market, while this figure includes all venues; it still remains a staggering figure. While this figure may decline given the current economy, there will still be a vast multitude of opportunities to enter the market, given how many individuals are involved in the pet owner’s category.

Estimated Size of Segment

According to the 2009/2010 National Pet Owners Survey, 62% of United States households own at least one pet. This figure leaves 45.6 million households owning at least one dog, 38.2 million owning at least one cat, and 13.3 million households owning at least one freshwater fish. This estimate also includes birds, reptiles, and small animals. The estimated number of pets owned in the United States is at 77.5 million dogs, 93.6 million cats, 171.7 million freshwater fish, and many millions in other pet species. With this many pets in residents homes, an estimated total of $45.5 billion was spent on pets in the United States, with $17.56 billion is being spent on pet food, $10.41 billion on supplies and medicines, and $12.04 billion on veterinarian care.

Geographic Location

For all intents and purposes, our research will be based on statistics and information for the pet owners markets of the Unites States. This geographic location has been specified in order to have an area that will have a closely realistic estimation of the true number of pet owners in the market and detailed information including how many animals are currently given homes and how this figure is declining or increasing.

Growth Rate

A pet is an animal kept for companionship or for amusement. Common types of pests include domesticated animals, fish, reptiles, birds, amphibians among others. People most frequently acquire pets for company, to guard a home or belongings, or because of the aesthetic value the animals’ posses.

The present statistics in the United States for the two thousand and nine and two thousand and ten segment states that sixty two percent of household owners possess a pet of some sort; hence the target market for this segment may possibly potentially be very big. With more than one in each two households owning a pet, there will be a high order for many products counting food, grooming stuff, cages and houses, and play toys that the person may desire or need for their pet or pets. With this for lots of pet owners there will be an extensive variety of goods, many of which may not be able to well satisfy specific requirements of particular individuals. There are countless novelty pet shops with a varied collection of items, ranging from chew toys to sweaters, but there are many opportunities for new goods that just have merely not hit the market as of this point. With the figure of different animals one can maintain as a pet. It is almost not possible to do away with all of the options as far as latest and inventive gadgets, toys and food products are concerned.

Statistically the figure of animals that are banned from assessing the house has radically changed. The outdated concepts of the animals staying outside have fallen by the wayside, even changing so drastically to the point where the animals are sleeping in the bed with their owners. There is a much larger amount of owner to pet intimacy in the modern day, giving way too many more novelty items for pets so the owner can feel as if their pet is part of the family rather than just a household animal.

Average Income

In two thousand and nine, pet owners were recorded to have spent upwards of forty five billion dollars on their pet or pets, this figure would include the majority of pet needs and wants, such as food, housing, and novelty items. This figure shows the overall spending of the target market. While this figure includes all venues, it still remains a staggering figure. While this figure may decline given the current economy, there will still be a vast multitude of opportunities to enter the market, given how many individuals are involved in the pet owner’s category. The standard cost of a dog above its lifetime is estimated at about twenty thousand dollars. The humanization of pets and the increased expenses of veterinary care have sparked a rapidly increasing business pet health care. The economic decline has resulted in cost-conscious consumers required to tighten their money belts to make ends meet up. But while they have limited their spending when it comes to purchasing and services for themselves, pampering and passionate care for their beloved pets is still a top precedence. This has led to the rising popularity of pet health insurance and veterinary discount strategy.

From two thousand and three until two thousand and seven, the number of cats, dogs and exotic animals insured in the United States drastically amplified to about fifty six percent. (Investigate group Packaged Facts 2003).Dogs led the group of insured pets in two thousand and eight, with an estimated two million insurance costs. Cats followed with an approximate nine hundred thousand insured, data given by the American Pet Products Association indicates. While that accounts for only about three percent of all dogs and one percent of cats, the numbers are probable to surge due to the increasingly prevalent view of pets as part of a family member.

Pet owners with health care treatment coverage are opting to take more tremendous dealings, starting kidney transplants to hip replacement, to advance the lives of their aged or sick animals although the actions come with a hefty cost tag, pet fitness care plans mitigate the care giving cost, pet owners say. In twenty ten pet owners are probable to spend forty seven point seven billion on their pets, compared with forty five billion the year earlier a research according to the American Pet Products Association. Hence owners are paying additional costs for food, necessities and veterinary care.

Psychographics

Whenever someone chooses to get an animal as a pet they are making a commitment to care for and be responsible for another living being. But what usually happens is something much more. People no longer just have a pet at home that they give food and water to, or play a game of fetch in the backyard. Pets have become adopted members of the family. Most pet owners are admitting claim to treating their pets as if they were their kids. A 2007 Harris Poll found that 93 percent of dog owners and 89 percent of cat owners consider their animals a member of the family. At a time when owners are increasingly humanizing their animals, many services prior reserved for humans are now aiming at a new four legged clientele. We now have pet friendly hotels, dog salons, animal bakeries, and designer fashion boutiques for animals. This trend shows the ever growing infatuation that Americans have for their animals and the extents to which they are willing to go for them. What’s more, with the pets as family trend growing stronger than ever, pet owners are becoming more and more proactive when it comes to seeking pet health and care products. Despite the recession, spending on pets hit $45.5 billion in 2009, according to American pet products association, up from $43.3 billion in 2008.

Animal groups routinely tout studies showing that pets reduce stress, which is no doubt true, except when they increase it. Numerous studies have shown that pets provide wonderful health benefits to the people caring for them. Having a pet can help lower blood pressure, boost immunity, lessen anxiety, and worry, lessen feelings of depression, stress and loneliness. Studies have also shown that male pet owners have lower triglyceride and cholesterol levels and fewer signs of cardiovascular disease. The unconditional love provided by a pet can be a valuable source of companionship and comfort, and can be especially beneficial for those who are isolated or live alone.

Product Categories

Pet owners don’t hesitate to spend the extra money on their beloved animals if it means making sure they are healthy, comfortable, safe, or to reward them. Most pet owners love to also spoil their companions with luxurious items and tantalizing treats. Some of the most frequently purchased pet items are:

  • Food
  • Health Care Products
  • Toys
  • Pet Fashion
  • Detainment Products

The pet food choices have a lot to offer. Most include complete and balanced diets that tantalize our pets’ taste buds and satisfy their tummies. There are also formulas for puppies and kittens fortified with the vital nutrients they need. There are many specialized meals for reptiles, birds and fish and Diets for Seniors Pets Ensure a Long and Healthy Life for Pets. There are also special dog food available created for specific breeds to help benefit certain features of specific canines

With healthcare products, pet owners are taking grooming one step beyond a haircut, a quick bath and a nail trim. There are mouthwashes and an electric toothbrush for canines.  Birds receive daily pedicures with special cage perches, while others enjoy manicures complete with nail polish. There are many available treatments to keep pets flea, tick and mite free as well as medications to keep them healthy.

Most all pets are playful creatures and there are many possibilities for their owners to choose from to play with. From simple squeaky toys to interactive electronic devices there are many possibilities. Toys are what a pet owner interacts most with their pet with.

Pet fashion is a recent and growing market for pet owners. There are even pet designed “Faux mink coats, hipster lumberjack vests, designer plaid jackets, matching jeweled and leather collar and leash sets.” Many companies offer Halloween costumes, and holiday outfits to keep pets in fashion throughout the year. Upscale leather carriers complete with a cell phone and water bottle holder are the perfect accessories to keep the pet owner in style with their pet too.

Pet detainment sounds cruel but it is just the things necessary to keep your animals safe and out of trouble. Such item include cages to keep them out of trouble when their owners are away or leashes to make those walks safe from wandering paws. There are many available options in pet gates and fencing for any application.

Code: Sample20

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