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Free Example of Marketing Mix Essay

Marketing mix is slightly different for purchase goods and service goods (Bowesox, 1992). Following is a clear distinction between purchase and service goods.         

Purchase Good: Vending machines

  • Product: A vending machine that contains various edible products that can be obtained via inserting various amounts of money that pays for the different items inside, such as chips, drinks, chocolates and various other confectionaries, aimed for school, college and office cafeterias.
  • Price: Low and cheap price rates are followed as it is an economy product and not a luxury brand.
  • Promotion: Very less promotional activity takes place.  
  • Place: These are available from vendors or suppliers, who are contacted for the individual delivery of the vending machines direct from their manufacturing units.

Low Cost Consumable Goods/Services

Meal in a Fast Food Restaurant

  • Product: Mass produced fast food offered in various different packages and deals to a large number of customers.
  • Price: Lower and cheaper pricing for food that is comparatively less in quantity.
  • Promotion: Aggressive promotion on newspaper and posters local areas.
  • Place: Direct channel of selling.

Regular Car Maintenance

  • Product: Similar car maintenance services offered to all customers
  • Price: Low pricing for regular customers, but similar as the services are more or less the same.
  • Promotion: Mostly word of mouth promotion.
  • Place: Direct channel of selling.

Computer Bureau

  • Product: Mass produced computers that are offered to all customers.
  • Price: Low rates compared to big brands.
  • Promotion: word of mouth promotion and slight and minute promotional activity in terms of advertisements in newspapers.
  • Place: Direct channel of selling.

Health Farm

  • Product: Similar service packages are offered to all customers, same doctors and slightly custom made medicines.
  • Price: Low rates compared to big brands.
  • Promotion: word of mouth promotion and slight and minute promotional activity in terms of advertisements in newspapers.
  • Place: Direct channel of selling.

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Made-to-Order High Cost Goods

High Quality Restaurant Meal

  • Product: there is a wide variety of dishes as part of the service offering and customers choose what they wish to eat and according to their specific needs, the dishes are custom made.
  • Price: Higher rates than fast food restaurants, as customer involvement is high and restaurants are a luxury brand with quality and an exquisite experience.
  • Promotion: word of mouth promotion, newspaper and magazine advertising.
  • Place: Direct channel of selling.

Breakdown Maintenance

  • Product: Highly custom made services based on the specific problem situations, each of which is unique in nature.
  • Price: High rates based on the complexity of the problems.
  • Promotion: word of mouth promotion and slight and minute promotional activity in terms of advertisements in newspapers.
  • Place: Direct channel of selling.

Management Consultancy

  • Product: Highly custom made services based on the specific problem situations, each of which is unique in nature.
  • Price: High rates based on the complexity of the problems.
  • Promotion: word of mouth promotion and slight and minute promotional activity in terms of advertisements in newspapers.
  • Place: Direct channel of selling (Grayson and Ambler, 1999).
Code: Sample20

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