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In politics, politicians tend to use rhetorical fallacies as part of their strategies for purposes of making their points clear. Secondly, they use rhetorical fallacies as a strategy to win their voters hearts to vote for them during elections. For this reason, it is necessary to learn what rhetorical fallacies are. A rhetorical fallacy is an incorrect argument that results to a misconception. In addition, many political researchers apply fallacies while they are conducting research. In most case, readers tend to believe these rhetorical fallacies, yet they are not true. Therefore, Rhetorical fallacies are discussed in relation to how different political scholars are using them to address the issues revolving young voters.

According to the article, ‘Young Voters Shift from Obama’ by Phillip Elliott is about how the young voters are shifting from the Obama camp to Romney camp (Elliott 2012). Elliott is using statistics and other qualitative information to prove to show readers that young voters are switching camps from the Obama camp to Romney camp. In this case, Elliott is applying rhetorical fallacies to prove his points. Elliott is using the fallacy of emotion argument where he is manipulating the emotions of readers to make his point. According to Elliott, young voters are tired of waiting for America to change. Many graduates are not securing an employment opportunity and those who do they are securing shoddy jobs (Elliott 2012). What makes this a fallacy of emotional argument is the facts that Elliott is using the emotions young voters have towards President Obama to show readers how they are changing their decisions.

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In this case, using the above example by Elliott, rhetorical fallacy of emotions is the manipulation of a reader’s mind to prove a point. In this fallacy, many scholars use emotional situation to show targeted readers that what they are saying is true. As a result, they end up creating an emotional feeling in the readers’ minds. For example, when one is reading this article, he or she gets an emotional feeling disappointment towards President Obama (Elliott 2012). However, what the reader is not doing is providing all the information. This is because there are certain issues in which President Obama is successful. Additionally, Elliott is not showing the strides President Obama is taking to make significant changes. Therefore, to a certain extent, it is not ethical to manipulate a reader’s emotion.

In the article, it is worth noting that Elliott is a political journalist with Huffington Post who has written an article on young voters. The underlying message Elliott communicating to his readers is that young voters are disappointed with the Obama government. For this reason, they are shifting camps. In order to prove this fact, Elliott is using more than reasoning to enlighten readers. It is because this, he is manipulating emotions of his readers for purposes of proving that his points are true. For example, in the article, Elliott is using the words of Romney where he states that President Obama government is producing poor statistics (Elliott 2012). Romney is stating that the change President Obama was promising is not visible (Elliott 2012). Instead, President Obama government is not creating any job opportunity resulting to high rates of unemployment. Therefore, young voters should join Romney for real change. This shows that Romney is playing with the emotions of young voters by creating hatred towards the Obama government.

According to the article, ‘The Effects of Political Advertising on Young Voters’ advertising play an immense role in affecting young voters decision towards a certain candidate (Lee, Monica, Kristen, Jung and Abby 1141). In most cases, adult voters have political knowledge as compared to young voters. Therefore, it is because of this reason that young voters are likely to change their perception after watching the advertisements. This is because they did not have information as compared to the older voters. For this reason, the authors of the document argue that there are applications of rhetorical fallacies in the political advertisements different candidates use while they are campaigning.

In this case, rhetorical fallacy of ethical argument is in constant application in the different political advertisement. This is where advertisers use distortion of information to destroy the reputation of another candidate. In order to use this fallacy, they apply the appeal to false authority. In this situation, they strategically use reputable people to make a false claim making the viewers or the readers believe in the information provided by the advertisements. According to the authors of the article, candidates were using reputable television organizations and people to advertise negative information about the other candidate (Lee, Monica, Kristen, Jung and Abby 1149). As a result, young voters believed in this information leading to a change in perspectives. This proves that rhetorical fallacy of ethical argument is in constant use in political advertisements.

The authors of this article are scholars in the University of Florida meaning that they are experts. In this case, they are targeting campaign managers, candidates and television organizations in this information. The main message in this article is that advertisements play a significant role in changing the perspectives of young voters (Lee, Monica, Kristen, Jung and Abby 1139). The main point they are driving in this article is that political advertisements contains rhetorical fallacies in delivering information. For instance, the main agenda of political advertisement is to create a negative result of the other candidates. According to the article, if the political advertisements did not use rhetorical fallacy of ethical argument there will be no positive or negative attitudes directed towards the other candidate.

The other rhetorical fallacy that is common in many articles is the rhetorical fallacy of logical argument. In this fallacy, authors tend to use reasoning to prove a point that could be wrong. In the article, ‘Young Voter Registration and Turnout Trend’ the authors are trying to show readers that young voters are going to increase due to an increase in registration (Marcello, et al 2012). This means that they are going to vote. Therefore, the underlying message in this article is that young voters are likely going to vote in large numbers. Additionally, the candidate who manipulates them is likely to win their votes. In this case, the authors are using this logic of increase in young voters as a reason for the likely increase in voter turn out. This might be false because young voters might register, but they might fail to vote. If the authors did not apply this fallacy, they probably would not be convincing their readers.

In addition to the above, the book ‘First-Time Voters in the 2008 Election’ also applies rhetorical fallacy of logic argument to convince the readers. In this case, the readers are journalists, candidates and campaign managers. The author is using social, economic among other factors to show the readers what made the first time voters to vote for President Obama (Minnite 17). In this case, the main point is that President Obama was able to manipulate the young voters to vote for him. As a result, he won the elections. However, this might not be the case because there were other factors that could have led to such result. In this case, the author used rhetorical fallacy of logic argument to prove his points. If the author did not apply this fallacy, it would have been extremely difficult to convince the targeted readers.

Jeffrey Jones is applying rhetorical fallacy of logic in the article ‘No Increase in Proportion of First-Time Voters’. Jones main point is that a majority of young voters are going to vote for President Obama due to the message he is delivering to them (Jones 2008). This reasoning might be false because McCain may use other strategies to mobilize young voters resulting to a majority of them voting for him. In this case, Jones is trying to show the candidates strategies they are going to use if they want to win the 2008 elections. However, if Jones did not consider applying this fallacy, most likely the readers will not believe his main points.

Finally, the article ‘Change: How Young Voters Interpreted the Messages Sent During the 2008 Presidential Election Season’ applies both the rhetorical fallacy of emotional argument and rhetorical fallacy of logic argument. In emotional argument, the authors are creating an emotion in the targeted readers head as to why young voters felt about the messages delivered by the candidates (Levine, Clark, Haygood and Mauenchen 2008). In logical argument, the authors are showing that it is because of the power of President Obama’s message of change, the young voters voted for him (Levine, Clark, Haygood and Mauenchen 2008). This reason might be false. This because the factors hold more a minute percentage of what lend to the results. However, the application of these fallacies made the readers believe what the authors are saying is true.


Based on the above analysis, rhetorical fallacies play an immense role in the political forum because they convince young voters to change their viewers. In this case, the different scholars and politicians use emotions, logic and ethics to manipulate perspective of young voters among other readers. However, some may contain ethical implications while others may result to positive attitudes. Finally, applications of fallacies play a significant role in convincing the target group.

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