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As far as it regards the strategic management, the Merrymen band as the specific organization is currently experiencing the situation in which significant strategic decisions are to be made. So as to let the corporate leader, Robin Hood, to estimate the current situation in the most accurate way and outline the decisions which would be the most conducive to the fulfillment of the long-term goals of his organization, effective case analysis has to be conducted.

SWOT-analysis of the situation Robin Hood and the Merrymen are currently in might state the following:

Strengths

  • A big number of active members of the organization
  • Substantial experience in the operational activity
  • Distinct corporate culture built on the intolerance to injustice

Weaknesses

  • Weak corporate discipline
  • Controversy between the corporate leader and the authoritative group of lieutenants
  • Reduction of the income
  • Low food supply

Opportunities

  • Implementation of a fixed Transit Tax
  • Expansion to a larger area within or around the forest
  • Assassination of the Sheriff
  • Participation in the barons’ plan to free King Richard

Threats

  • The strengthening of the Sheriff
  • The travelers’ reluctance to cross the forest
  • The vindictiveness of Prince John

As a matter of fact, a new plan certainly needs to be designed, since the aforementioned Threats and Weaknesses that Robin Hood faces seem to be growing even worse than they are at the present moment. Basically, the reduction of the income caused by the travelers’ reluctance to cross the forest is likely to become constant unless the Merrymen take some effective actions. Besides, the strengthening of the Sheriff might be expected to lead to even more aggressive persecution of the Merrymen, that currently have their financial and food reserves considerably exhausted. In this respect, the inability to promptly design and implement the new course of action might have strongly negative consequences for Robin Hood and the Merrymen in the long term.

1)  The imposition of a fixed transit tax is not to be regarded as effective way of countering the decrease in revenue. As it was correctly highlighted by Robin Hood’s lieutenants, such action is likely to be strongly opposed by farmers and townspeople, and that might cause them to stop being the allies of the Merrymen. In this case Robin Hood and the Merrymen might remain without any external support while Sheriff will possibly gain new supporters out of those who have been dissatisfied with the unexpected change in Robin Hood’s policy. Such shift might influence the current stalemate between Robin Hood and Sheriff in a way that predetermines the substantial weakening of the position of Robin Hood and the Merrymen in the long term.

2) Expansion of the organization’s operation to a larger area around Sherwood Forest might be conducive to the improvement of the situation that Robin Hood and the Merrymen are currently in. In this context, significant increase in the revenue might be expected, since scope of the factual possibilities to encounter the wealthy travelers is to be broadened. Also, such decision is likely to be favoured by ordinary members of the organization due to its conformity with the corporate spirit of the Merrymen as well as its practical capability to improve well-being of the organization and its members.

3) The assassination of Sheriff might be regarded as an effective action in the short term, since the main opponent of the organization would be physically eliminated.

However, the Sheriff’s assassination is likely to provoke negative consequences in the long term because any Sheriff’s successor will most possibly start new, even more aggressive campaign against the Merrymen so as to have the revenge for his predecessor and also to secure his own position and life by liquidating the band’s menace. In this respect, Robin Hood, as the major decision-maker, should not be blinded by the foretaste of satisfaction that he might get immediately after killing Sheriff since that short moment of joy might lead to the long period of fierce harassment of the Merrymen.

4)  Participation in the Barons’ plan to release King Richard would be considerably risky decision for Robin Hood and the Merrymen. On the one hand, it might ultimately lead to the dismissal of the Sheriff and still guarantee that the Merrymen are to stay free from any sort of persecution. But, on the other hand, the possible inability to get the plan perfectly implemented might be fatal for the Merrymen since the uneven struggle with Sheriff will become even more exhaustive if vindictive Prince John decides to support him so as punish the Merrymen for their participation in the conspiracy against him. Besides, Barons might neglect the terms of the deal and not provide the amnesty for Robin Hood after their plan is successfully implemented.

5) In terms of the current situation, the most effective decision to be made by Robin Hood is to expand the organization’s activity to a larger area within and, more importantly, around the Sherwood Forest. Since the travelers stay reluctant to cross the forest and thus prevent the Merrymen from getting income, it is essential for the Merrymen to start operating in the areas where travelers are still likely to be encountered. In this respect, the organization’s revenue might be substantially increased. Moreover, expansion of the organization’s activity may be accompanied with establishment of separate corporate units which would be responsible for specific remote areas and, while guided by experienced lieutenants, would be more compact and disciplined. Finally, the adoption of such decision would cease the growing controversy between Robin Hood and the lieutenants, which otherwise might have strong disintegrative impact on the organization.

6)      As far as the aforementioned course of action is concerned, the following tactical steps might be taken by Robin Hood:

  1. Define the target areas where travelers are likely to be encountered.
  2. Decide which lieutenant will be responsible for the specific target area. Since the provision supply remains the complicated issue, one lieutenant should stay responsible solely for its resolving. Appoint some additional lieutenants if the number of target areas exceeds the number of currently operating lieutenants.
  3. Compose separate corporate units out of the ordinary members of the organization. The number of corporate units should correspond to the number of lieutenants and, accordingly, to the number of target areas.
  4. Assign one lieutenant to one corporate unit. Assure that each lieutenant will be able to effectively administer the overall operation of the unit he has been assigned to. Assure that Robin Hood himself will be able to exercise financial supervision over the units’ operation in order to exclude the possibility of misappropriation of the revenue by particular units.
  5. Designate the action plan according to which the units are supposed to operate so as to maximize the organization’s revenue.
Code: Sample20

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