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Currently, young voters are the crucial vote in the upcoming elections. For this reason, candidates and campaign managers are using all the resources they have to manipulate these young voters to vote for them. To do this, they are successfully using fallacies as their main strategy of manipulating young voters. In addition, other political scholars writing on this topic are using fallacies to drive the heart of their argument. Therefore, in this paper, an analysis of different fallacies is done using the topic of young voters.

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According to the article ‘Young Voters Shift from Obama’ by Phillip Elliott, the young voters are shifting from the Obama camp to the Romney camp (Elliott 2012). Currently, the young voters are seen to be the crucial vote in the next general election in America. Based on the facts, Elliott is suggesting that President Barrack Obama won the 2008 elections because of the young voters (Elliott 2012). According to statistics, two-thirds of the young voters voted for President Obama. However, recently, President is significantly losing the faith of young voters. Elliott is using Harvard Review statistics to prove this information. In this case, the review states that young voters are not getting any jobs as President Obama had promised them, and the loan debts given for purposes of studying in the schools are almost doubling (Elliott 2012). For this reason, President Obama does not have a commanding lead.

Secondly, Elliott is using direct quotes from speeches made by both President Obama and his rival Mitt Romney to prove their facts. According to one of Romney’s speeches, he is urging the young voters to vote for a government that is going to provide results. Additionally, he is telling the young voters that they are making a wrong decision voting for a president who promised hope and yet there are numerous interest rates affecting the economy. For this reason, he is urging young voters to vote for him because they are going to provide jobs for the young voters who are jobless (Elliott 2012). On the other hand, President Obama is trying to show the young voters that he is doing everything in his power to stop the skyrocketing rates. Moreover, President Obama is using his experiences with Michelle to relate with the young voters so that they can start having faith in him (Elliott 2012).

Elliot is using logical fallacies to convince his readers that his information is the only true information. Those candidates and campaign managers who do not follow this information are likely to lose the campaign. The fallacy of logic means persuading readers with the use of reasoning as the focal point of the argument. In this case, Elliott states that President Obama is losing the young voters’ faith because of the high loan interest rates and high rates of unemployment. The only problem is that Elliott is not using logos to prove these claims. The continuous usage of this reasoning is making the point to be more real and factual, yet there is no proof. The readers who are reading this article believe more of what is written yet there is no proof to show that young voters are shifting from Obama’s camp because of this reason.

Similarly, the article ‘The Effects of Political Advertising on Young Voters’ is also using logical fallacy to show the point. According to this article, the authors state that young voters are more likely to be mobilized by the use of television advertisements as compared to old voters. This is because the majority of them does not possess political knowledge (Elliott 2012). Henceforth, they depend on the information provided by the advertisement. In this case, like the article by Elliott, the authors are not providing any logos to prove the heart of their argument. For instance, the authors keep on stating that young voters’ perspectives change easily when they view the advertisement in comparison to the old voters because they lack political knowledge (Elliott 2012). In addition, despite constant mentioning of research done by scholars, the authors are not providing enough prove for readers to evaluate this argument. As a result, readers believe this argument due to the reason of the authors yet there is no evidence to these facts.

In addition, the article ‘Young Voter Registration and Turnout Trend’ is also using logical fallacy to air the different points. According to the article, there is high young voter turn out trends as compared to the past. Additionally, the voting trends are totally changing in comparison to the past. In the past, young voters were in unison with the older voters during election. Presently, young voters and older voters are voting for a different candidate during elections (Marcello, et al 2012). The authors are coming up with the conclusion that it is due to diversity. However, the authors are not indicating any logos to show where they got this information despite them constantly using it to prove their argument. The readers vary from campaign managers to media, and they are relying on this information. Since the authors are constantly using this information to prove their argument, they do not have to prove these facts.

The book by Minnite is also applying logical fallacy to drive the main point. According to the book, President Obama was able to win the elections because he was associating himself with young voters from facing economic difficulties and those of social diversities (Minnite 17). For this reason, President Obama was able to secure a win in the 2008 elections (Minnite 17). Based on the facts, this statement is non-sequitur because there are no logos that President Obama won the election because of associating himself with these groups. However, the readers believe in this statement despite it being wrong.

Finally, in the article ‘No Increase in Proportion of First-Time Voters’ by Jeffrey Jones, there is also the use of logic (Jones 2008). According to Jones, Obama is likely to secure a win in the 2008 elections as compared to McCain, because he is able to mobilize young voters (Jones 2008). However, there is no proof in the article that shows that Obama is able to mobilize young voters making the statement to be non-sequitur. On the other hand, readers still believe this information.

Secondly, the article ‘Young Voters Shift from Obama’ is using emotional appeal fallacy to drive the point. An excellent example in the article is where Elliott is using the different speech by the two candidates. In the speech by Romney, he constantly states that young voters would be making the wrong decision if they are going to vote for a President who is not providing employment but instead is raising debt interests rates (Elliott 2012). This portrays a strong sentimental emotional appeal to the readers who start hating President Obama. This is an emotional appeal, because it creates an angering emotion towards President Obama. Elliott is also using emotional appeal of scare tactics to show readers that if they vote for President Obama, they are going to suffer the burden of paying hefty loans (Elliott 2012). This creates an emotion of fear on the young voters making them believe that voting for President Obama will lead to more burdens as compared to voting for Romney. For this reason, Romney is using pathos to enhance his argument.

In addition to the above, the article ‘Change: How Young Voters Interpreted the Messages Sent During the 2008 Presidential Election Season’ is also using emotional fallacy to show the heart of the argument. The article states that young voter’s perspectives were changing in accordance to how the candidates were addressing the issue of change (Levine, Clark, Haygood and Mauenchen 2008). In this case, the authors noticed that President Obama was mobilizing more young voters with his views of change and the ‘yes we can slogan’ (Levine, Clark, Haygood and Mauenchen 2008). In this case, the authors are constantly repeating the issues of change that are making President Obama win the election as compared to Senator John McCain. This is an emotional appeal because the young voters are starting to love President Obama because he is associating himself with their problems. These emotions are strong from the young voters towards President Obama as compared to Senator McCain.

Finally, the article by Elliott presents ethical ad hominem where Romney is trying to tarnish the name of President Obama. In this case, Romney states that young voters will be making an enormous mistake if they vote for President Obama because he is the cause of numerous interest rates and high unemployment rates (Elliott 2012). In the real sense, these rates were changing even before President Obama came into power. Additionally, Romney is not considering other issues where Obama’s government has taken immense strides to change the economy of the country. In this case, Romney is using ethos to show the people that he is a man of his words. He holds high ethical characteristics. Therefore, he is not going to let down the young voters.


The above analysis shows that rhetorical fallacies are in constant application by different scholars, politicians, authors, and journalists to drive a point. Different people tend to use logical fallacy reasoning without proof to show their focal point. Secondly, they use emotional appeal to tap readers’ and viewers’ emotions and change their perspective to follow them. Finally, they use ethical fallacy to show readers and viewers that they are people of high integrity. Therefore, they should be trusted. In this topic of young voters, it can be clearly seen that fallacies are successfully working to manipulate young voters.

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