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The world seeks sustenance from consuming material, which has to undergo production processes, however, current habit on production and consumption are becoming subject of immense importance. Given the glaring reality of ever-shrinking earth’s capacity to sustain life, it is imperative to focus on some production and consumption habits related to material. Humans, in the last three decades have shown consumption and production habits that endanger environmental balance, and place a mortgage on future generations due to the threat of depletion (Prinet, 2011).

Consumption of environmental, related material has been phenomenal alarming. Consumption habits such as intense fishing and usage of oil is central in this issues. Rich and well off nations are showing consumption habits that not only threaten sustain ace but cause poverty to the poor nations. Studies indicate that theses western countries no longer consume for subsistence or satisfaction of wants. The habit is driven towards exploiting earth’s capacity in a clamor for better lifestyles. This non-primary consumption adds little value to life but compromises earth’s capacity for current and future generation and support of life (Regency.org, n.d).

Another key consumption habit relates to social imbalance and asymmetry between the poor and the rich. The affluent are consuming through irresponsible habits and later dump the waste on the poor nations. Environmental unconsciousness in consumption is also pertinent. Consumers seem to have no regards for environmentally responsive demand and their tastes advance resource depletion.

Production habits include value chain and life cycle of producing goods; production is predominantly by the private sector where adequate regulation is an issue. Habits of irresponsible production processes abound with improper material disposal. Such habits indicate vast social and ecological effects via pollution. Other production habits include excessive strain of resources and ineffective production processes and outcomes. Studies show that a typical America produces 4.5 pounds of garbage, out of the producers usually produces 70 pounds: Americans account for 30% of world wastes. Studies indicate that the world used 150% of resources in 2010; this means that the earth strain from consumption and production was at 50% it requires one and half years to sustain a year’s consumption (Prinet, 2011).

Change of Habits

To sustain the global population, certain measures must be put in place and alternatives encouraged. There is a need to focus on reducing unsustainable consumption habits that call for global goodwill and regulation in resolving global consumption patterns imbalances. This will ensure that countries feel the pinch of their unsustainable production or consumption patterns consumption patterns, they must keep in mind the finiteness of the resources; minimizing pollution and depletion being the endeavor of a multipronged strategy (Regency.org, n.d).

Rich nations must acknowledge that their pressure on resources for aesthetic reasons is mortgaging the livelihoods of future generations. They should remember that over half of the world’s populations lacks basic needs and pursue a lifestyle that is sustainable. Consumption demands, and orientation to particular products needs to change too; departure from oil dependence should be key in the strategy. Ranking as the highest consumer welfare yet non-renewable, then an alternative must be found in adjusting towards renewable energy such as wind. Government policies and corporate endeavors should encourage sustainable consumption behavior with all stakeholders encouraging purchasing decisions that are environmentally sound. Pricing is also a key aspect that influence unsustainable consumption, as such there should be a shift towards pricing that encourages responsible consumption (Regency.org, n.d).

Production habits on the other hand, require changing on a holistic approach. This must be on a whole-system thought focusing on products life cycle, supply chain, manner of investing, extraction, production, distribution and disposal. Production habits are a chain of events concept given shape and values by all the above values. Therefore, changes that will ensure earth’s sustenance ability depend on changing approaches on all the intermediate stages; in the investment stage, environmental pricing, ethical investing or subsidy reform habits would be useful. Social licensing would be helpful in extraction while eco-efficiency, CSR compliance, dematerialization or extended producer habits are crucial as changes in production habits. Production habits also need to change and extend into distribution through aspects of eco-labeling (Prinet, 2011).

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