Over the years, the interrelation between entertainment media and culture has raised arguments basing them on their influences. With time, media influence has grown exponentially, especially with the advancement in technology. As a result, entertainment media have had a huge impact on people’s way of thinking, and, therefore, impacted their cultures. The world we live in today depends on information and communication so as to move towards the right direction; for this, media plays a critical role in influencing decisions made. Moreover, it is for this reason that it is evident to affirm that entertainment media and their various forms have highly contributed in shaping American society in terms of it’s culture, beliefs and decisions made in the past. However, the influence brought about by entertainment media has both positive and negative impacts, especially to teenagers.
The world is changing at an alarming rate; this is because of the ease in sharing information brought by technology. Moreover, as the way of life changes, so does the culture and values that uphold the moral understanding of American people. Some of the values are slowly losing their essence as people welcome their new lifestyles. According to media economics, media industry is among the lucrative ventures as people have hunger for information, and they use any means to access information as they communicate with people from all corners of the world. With this dominance and reliance, entertainment media are considered a platform that can be used to reach out to people and pass influences that affect our day to day lifestyle. Media have become a dominant form of communication that influences public opinion and are used to influence the ideas people have, as well as their way of thinking. By this, there exists positive and negative impact to the issues addressed in the media (Sayre & King, 2009).
To begin with, violence is among the concerns that media have influenced over the years through the use of propaganda. In other words, media houses are known for manipulating news and, as a result, trigger violence. Political criticism in media has a huge effect on people and affects their way of seeing things; as a result, this tension affects the decisions made on political issues (Shrum et al, 2012). Secondly, alcoholism among teenagers is traced from the influences in media. Today, Burge drinking among teenagers is considered normal as many youngsters are practicing it as a way to deal with peer pressure. Additionally, sexual activities have been on the rise due to the content aired by today’s media houses. Sexual arousal images are everywhere: in magazines, on television, in movies, on the internet, and this way of advertisement is considered the best strategy to advertise products by corporate. These are just a few practices that are adopted because of the content aired in entertainment media.
On the other hand, entertainment media has also been used to pass positive messages, especially when advocating for peace, and in addressing sensitive issues in society. Spiritual leaders are now using media tool to revive the moral understanding of people and draw them towards religion. There have also been campaigns that address issues affecting people in society with the aim of providing social and economic support to affected people. In other words, entertainment media also provide a platform for individuals spreading positive influence in people’s lives (Andersen & Taylor, 2008). Moreover, people have a tendency to copy the things on the media; however, this depends on the information obtained and the impact it has on the viewers. Additionally, as much as there are individuals using the media to pass positive influences to society, negative influences remain influential in terms of shaping America’s culture.
In conclusion, it is clearly evident that entertainment media is a catalyst that posses much power to influence society. Entertainment media ought to understand that people depend on these stories to get updates of the things happening around the world; therefore, it is wise to choose only the right content to be aired, especially during daytime and evenings when everyone is watching.