How to Write Case Study

If written properly, case studies can have a significant influence in targeted marketing as they are regarded as credible by potential buyers. In particular, these potential customers will more probably believe their peers rather than a group of marketers striving for a vendor. Moreover, a properly written case study will help clients realize the benefits of using the services and products that you offer.

How Do Case Studies Attract Customers?

  1. By means of “speed and reach.” Case studies can boast only of a short half-life. Therefore, you need to be quick in broadcasting your case studies via social services.
  2. Make the case studies easy to find. Instead of organizing case studies in an alphabetical order, arrange them according to industry or benefits it offers. This is the advice of those customers who have boosted the sales.
  3. If your case study is written properly, its subject will want to share it with their peers as well, who can probably be your ideal potential clients. Therefore, keep in mind that a good case study makes everyone seem good.

How to Write a Viable and Plausible Case Study?

At, we have prepared numerous of case studies and among our clients are LinkedIn, HP, and Microsoft. Therefore, taking into account our experience and professionalism, we would like to provide tips on how to write better case studies.

  1. Lay the groundwork. Make sure you do sufficient preparatory work before actual writing: research the principles of selling products and services, and investigate the companies on both sides of the agreement or deal. It is not necessary to provide an in-depth research – it will suffice if you simply read “About us” sections, look through the companies’ websites or their news page. In short, you need to know general context what you will write about.
  2. Ensure you get some background information. It will help you to ensure more efficient communication with your client (so that you do not ask too simple and obvious questions). Therefore, get the people who were on the ground and arranged a deal to inform you on what happened.
  3. Conduct an interview with the right person. Get in touch with people who were actually involved in customer relations and the processes of procurement and implementation. Do not interview representatives of public relations or marketing, as you will not get any real information but only a repackaged story. Find a real client, for example a true champion of your product.
  4. Search for the story. This is the nub of the matter: there must be a story that relates to some background struggle, ways of improvement, and benefits for the present and future. Such story does not always relate to profits. On the contrary, it might deal with a new business model, time efficiency and management or employee retention. The story actually depends on what is the most important aspect for the person you are interviewing. When presenting the story, make sure it is real.
  5. Provide a template. As soon as you have come up with the underlying story, you can organize the structure of the case study. Structures are used to emphasize the story. Provide subheadings to ensure logical constituents or sections that you focus on. Among the subheadings, you will want to consider are the following: biography (of the company), challenges it faces, the main processes, and expected benefits.
  6. Categorize the interview transcript. Look through the interview notes, identify separate parts, and assign each of them to each of the subheadings. Make sure you have 3-5 key points in each section. Therefore, the interview will help you to make the flow of the story more obvious.
  7. Identify your key quotes. If you decide to use quotes in your case study, make sure to use brief, snappy quotes that serve as a supporting evidence for one of your bullet points. Make them succinct and easy to comprehend.
  8. Flesh out your case study. Now you have a well-organized structure with bullet points that focus on some key aspects. As such, the text flow should be smooth and logical. If you see some flaws or awkward wording, you should go back and look through the structure once again.
  9. Proofread and polish the case study. Do not make the language clichéd, as such expressions do not serve informative purpose and provide generally known facts. Therefore, make the text accurate, include specific facts and figures, and be concise.
  10. Mind the word count limit. A properly written case study should be between 500-750 words. If you write more, people will not simply read it. Proofread the text and make sure there are no repetitions or irrelevant phrases. 
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