Relationship Between Operational And Marketing Strategies in a Frozen Food Company
Marketing strategy refers to a process in which a firm or company focuses its resources on the optimal chances and opportunities, with the main aim of maximizing its sales and getting a reliable and sustainable competitive advantage. This strategy involves the basic and long- term practices of marketing. These practices help in the analysis of the former condition of a given firm. It also helps in the selection, formulation and evaluation market oriented strategies. Thus, the set goals of a company can be met effectively(Tan, 2009).
On the other hand, operational strategy refers to a system that reinforces business activities in the company. The main aim of the operational strategy involves making a company stand out in its performance and appear superior to other companies. This strategy bases its operations on increasing the satisfaction of both the employee and customer. Moreover, it aims at increasing the quality and productivity in the company.
Correlations exist between the operation and marketing strategies. For a frozen food company to witness high improvement in its performance and competitiveness, these relationships should be outlined clearly. In such a way, a company will be able to apply both strategies in the efforts of improving productivity and quality in the firm. A high performance company is mainly bred out of this collaboration. The first benefit from this relationship is that there occurs an improved quality of the product as the costs remain relatively low. Eventually, the performance of the firm is improved. Secondly, the company improves the inventory control and changes in the product line. In addition, the collaboration of these strategies cause the eventual changes in inventory control and new market developments. These relationships lead to an extended product line and the development of new markets (Chapter 3: Operation strategy).
The operation and marketing strategies both use the actual growth of sales as a dependent variable. One strategy also tends to boost the other with lower popularity in the business enterprises. For instance, the operation strategy, which aims at improving the competitive nature of a company, boosts the marketing strategies that possess relatively lesser emphasis (Wilkie, 1999).
The collaboration of these two fundamental strategies would provide a vital step in the improvement of a frozen food company. The various links that are made based on the relationships of these two strategies lead to an improved quality, quantity and productivity of the company. Furthermore, both the employees and the customers get the required satisfaction in the services provided, and foods produced. In addition, the quality of raw materials as well as scheduling in the company gets improved (McCann, n.d.).
In addition, these strategies will be of more significance to the frozen food company only if it portrays certain characteristics. First, the company must experience a tremendous growth in demand. Secondly, a reasonable amount of technological advancements must have occurred in the firm (Keyvani, 2011).
Another advantage of the collaboration of these two strategies is that in the efforts to lower production costs, sales tend to increase since a lot of advertising of the products takes place. Thus, being a frozen food company, it gains the ability to maximize sales and profits. In addition, the quality and productivity of the company is improved. The collaboration also brings about the improvement of the inventory control and new market developments. Thus, the products gain more popularity hence a greater market.
Indubitably, this collaboration suits a frozen food company. This link leads to the good performance of the company. There are negligible losses incurred while the profits remain higher. All these improvements owe to the fact that the quality and productivity of the firm are immensely improved. Furthermore, since this connection ensures the comfort of both the employee and customer, the company’s performance tends to improve. Eventually, a company becomes more competitive in the entrepreneurship business.
Typical examples of frozen food companies that succeeded due to this collaboration include the Fred’s Frozen Foods and Center Brands. In particular, the International Multi foods Corporation now purchases food from the Fred’s Frozen Food and Center Brands. This lucrative agreement came into force on January 24, 1986. Therefore, it may be very important for a company to apply this collaboration since such a tactic makes it more competitive.